per
Case Examples
MARKET ASSESSMENTS
Detailed competitor profiles
Brief: Client sought to establish the sustainability of a strategic decision to enter a certain market space.
Solution: Subtly evaluated the client’s key global competitors against an assessment template devised to flush out potential threats. Looked at each competitor under a series of 'filters': to work out their technological backbone; determine commercial strategies and examine a range of enterprise-level issues that would having a bearing on the implementation phase of the client’s project.
Result: Client implemented the project.
Brief: Client invited the detailed profiling of ten companies claiming to offer copies of its innovative product.
Solution: Research initially identified the markets and some of the customers the competitors were serving. Subsequent research confirmed that production was coming from only three production sites. Product analysis and closer evaluation of production sites indicated that two of the sites had breached process patents and that the other remaining site had manufactured products using an alternative synthesis route.
Result: Client was able to obtain legal satisfaction.
Detailed competitor profiles
Brief: Client sought to establish the sustainability of a strategic decision to enter a certain market space.
Solution: Subtly evaluated the client’s key global competitors against an assessment template devised to flush out potential threats. Looked at each competitor under a series of 'filters': to work out their technological backbone; determine commercial strategies and examine a range of enterprise-
Brief: Client invited the detailed profiling of ten companies claiming to offer copies of its innovative product.
Solution: Research initially identified the markets and some of the customers the competitors were serving. Subsequent research confirmed that production was coming from only three production sites. Product analysis and closer evaluation of production sites indicated that two of the sites had breached process patents and that the other remaining site had manufactured products using an alternative synthesis route.
Result: Client was able to obtain legal satisfaction.